The Codes of Gender
By Erving Goffman
We were instructed to conduct research about Codes of Gender by watching a Full Documentary on Television.
The documentary explained alot of difference between Male and Female, Hence i was able to differentiate between Sex and Gender by watching a Full Documentary.
Sex- biological differences between males and females, such as the genitalia and genetic differences. Whereas ,
Gender- refer to the role of a male or female in society, known as a gender role, or an individual's concept of themselves, or gender identity.
Preview:
It entails me about Women behavior when it comes to advertisement and how models have evolved and how are they instructed to pose to Magazine,Tv or advertisement Boards. That women were consider:
•Vulnerable
•Submissive
•Weak
And how they Pose with their body slouched, the use of gesture etc.
And to Men it was quite opposite , as they were Passive, strong, eyes rolled down like that of a Hyena or wolf showing authority and being incontrol of situation and owning the space.


and finally i now know the reason of gender display on advertisements.
It's very interesting as to how we thought everything in advertising was normal whereas it is not yet a lot of us don't see that it's not normal
ReplyDeleteI like the fact that you included multiple images and an explanation.
ReplyDeleteInteresting post Sipho!